Customer Strategy

Competing for growth

Creating a customer-centric, connected enterprise

by Julio J. Hernandez
10 minute read

At a time when poor customer experience can go viral in minutes, companies can live or die by the way they deliver services, respond to issues and manage customer expectations.

And this shift is echoed by CEOs themselves, who feel a growing responsibility to represent the best interests of their customers.

High performing organizations are investing in an integrated architecture of eight fundamental capabilities to unlock new value for customers, employees, partners and shareholders. We call this a connected enterprise. The connected enterprise is a holistic way of positioning your business to compete today and into the future to deliver differentiated customer experiences.

Read our report to find out more about the eight capabilities, and learn what steps you need to take to becoming a more customer-centric organisation.

Read the full report

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