Customer Analytics

Customer metrics: sideshow or game changer?

Customer metrics as a catalyst for genuine change. Many organisations fail to harness insights from customer metrics to drive performance.

by Peter Bull (contact)
12 minute read

Capturing customer data and linking findings to business strategy and operating metrics can deliver breakthrough insight. And, embedding customer metrics into staff incentives can create a customer-centric culture, well equipped to deliver profitable growth. Customer insight is, however, a complex area, and companies should be wary of jumping to simplistic – and possibly false – conclusions.

Click here to read how your customer metrics can act as a genuine catalyst for change.


Latest stories

  • Customer Strategy

    Me, My Life, My Wallet

    KPMG International’s groundbreaking Customer Insights program identifies the complex drivers of choice that open and close the customer wallet. It details insights on how the seismic influences of continued technological disruption, erratic socio-political and economic shifts, and enhanced mobility are upending fundamental beliefs around what drives consumer behaviour.

    20 minute read
    by Julio J. Hernandez, Willy Kruh
  • Customer Analytics

    Are you turning customer insights into the right action?

    Organisations must fully integrate customer analytics and segmentation into all decision making to harness their full potential.

    16 minute read
    by Peter Bull
  • Customer Analytics

    What do your customers really want?

    Businesses need a fresh approach to customer analytics in order to create a more effective customer experience and keep up with the competition.

    6 minute read
    by Paul Cushion

Sign up for monthly insights:

This website uses cookies to provide necessary site functionality and improve your online experience. By using this website, you agree to the use of cookies as outlined in KPMG's online privacy statement.