Customer Analytics

Customer metrics: sideshow or game changer?

Customer metrics as a catalyst for genuine change. Many organisations fail to harness insights from customer metrics to drive performance.

by Peter Bull (contact)
12 minute read

Capturing customer data and linking findings to business strategy and operating metrics can deliver breakthrough insight. And, embedding customer metrics into staff incentives can create a customer-centric culture, well equipped to deliver profitable growth. Customer insight is, however, a complex area, and companies should be wary of jumping to simplistic – and possibly false – conclusions.

Click here to read how your customer metrics can act as a genuine catalyst for change.


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