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Customer Analytics

Predictive analytics: data unleashed

How can we predict when a crowd is close to panic – and take steps to stop the situation getting out of hand? Or how might we schedule customer communications to prompt a purchase at just the right moment, without being too obvious or annoying?

by Paul Cushion (contact)
1 minute read

The answer to both analytics and actionable insight. That’s the science of constructing useful information from many different inputs. Rather than simply capturing raw data, these tools dig up usable insights with implications for profit and performance in all kinds of situations.

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Latest stories

  • Customer Strategy

    Me, My Life, My Wallet

    KPMG International’s groundbreaking Customer Insights program identifies the complex drivers of choice that open and close the customer wallet. It details insights on how the seismic influences of continued technological disruption, erratic socio-political and economic shifts, and enhanced mobility are upending fundamental beliefs around what drives consumer behaviour.

    20 minute read
    by Julio J. Hernandez, Willy Kruh

  • Customer Analytics

    Are you turning customer insights into the right action?

    Organisations must fully integrate customer analytics and segmentation into all decision making to harness their full potential.

    16 minute read
    by Peter Bull

  • Customer Analytics

    Customer metrics: sideshow or game changer?

    Customer metrics can be the catalyst for genuine change. But unless analysed properly, insights can be misleading rather than helping drive performance.

    12 minute read
    by Peter Bull

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