How can we predict when a crowd is close to panic – and take steps to stop the situation getting out of hand? Or how might we schedule customer communications to prompt a purchase at just the right moment, without being too obvious or annoying?

The answer to both analytics and actionable insight. That’s the science of constructing useful information from many different inputs. Rather than simply capturing raw data, these tools dig up usable insights with implications for profit and performance in all kinds of situations.

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