Customer Strategy

The New Age of The Customer

How to provide value to customers. This has always been the challenge at the heart of every business. Today many organisations find that they no longer understand the needs of their customers. Demographics have shifted and the mass adoption of new digital technologies mean that customers’ expectations have changed and brand loyalty has declined. Old approaches no longer work. To succeed in today’s markets, businesses must re-imagine the products, services and experiences they provide to consumers.

by Adrian Clamp (contact), Julio J. Hernandez, Martin Herbert (contact)
2:37 Video

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