Customer Analytics | KPMG

Customer Analytics

Me, My Life, My Wallet

KPMG International’s groundbreaking Customer Insights program identifies the complex drivers of choice that open and close the customer wallet. It details insights on how the seismic influences of continued technological disruption, erratic socio-political and economic shifts, and enhanced mobility are upending fundamental beliefs around what drives consumer behaviour.

20 minute read
by Julio J. Hernandez, Willy Kruh
Customer Analytics

Serving customers the smart way

Leveraging insight from the wider network of information will enable organisations drive further competitive positioning across the market. As today it is acknowledged that the knowledge about customers goes far beyond transaction data. But the primary question is ‘how do organisations’ tailor offering to customer needs without invading privacy?’

5 minute read
by Paul Cushion
Customer Analytics

3 steps to drive change via customer metrics

The key to deriving value from customer metrics lies in taking a holistic view, developing a deeper understanding of customer motivation and behaviour and embedding customer-centricity across the organisation.

6 minute read
by Peter Bull, Anit Roy-Choudhury
Customer Analytics

Staying on the right side of the consumer privacy line

This research led report finds that, by misjudging attitudes to privacy and the use of personal data, companies risk alienating customers and losing their trust.

2 minute read
by Mark Thompson, Paul Cushion
Customer Analytics

Predictive analytics: data unleashed

How can we predict when a crowd is close to panic – and take steps to stop the situation getting out of hand? Or how might we schedule customer communications to prompt a purchase at just the right moment, without being too obvious or annoying?

1 minute read
by Paul Cushion
Customer Analytics

Building trust in analytics: breaking the cycle of mistrust in data and analytics

How can organisations build their confidence in insights from data to make faster, more accurate decisions?

17 minutes read
by Paul Tombleson, Paul Cushion
Customer Analytics

What do your customers really want?

Businesses need a fresh approach to customer analytics in order to create a more effective customer experience and keep up with the competition.

6 minute read
by Paul Cushion
Customer Analytics

Customer metrics: sideshow or game changer?

Customer metrics can be the catalyst for genuine change. But unless analysed properly, insights can be misleading rather than helping drive performance.

12 minute read
by Peter Bull
Customer Analytics

Are you turning customer insights into the right action?

Organisations must fully integrate customer analytics and segmentation into all decision making to harness their full potential.

16 minute read
by Peter Bull

Sign up for monthly insights:

Social Thinking on Customer

by Blake Morgan

10 Examples Of Predictive #CustomerExperience Outcomes Powered By #AI bit.ly/2AY1LXH

Posted an hour ago
by Blake Morgan

cool! twitter.com/MadMoneyOnCNBC…

Posted 2 hours ago
by Forrester

Learn how to enhance your #customerengagement with our Future of #Retail three-part online series. Register today f… twitter.com/i/web/status/1…

Posted 3 hours ago
by Blake Morgan

RT @gitomer: @BlakeMichelleM tells you how to thrive in a company with bad customer service culture, and Amanda Berger reveals the two side…

Posted 6 hours ago
by Blake Morgan

RT @AIIMIntl: [#Podcast] What will #AIIM19 speakers Blake Morgan and Greg Verdino be focused on for their keynote presentations? Get a litt…

Posted 6 hours ago
by CMO.com

Hear that? Consumers are listening to more and more digital audio content at work and at home. Tune in and make it… twitter.com/i/web/status/1…

Posted 6 hours ago

This website uses cookies to provide necessary site functionality and improve your online experience. By using this website, you agree to the use of cookies as outlined in KPMG's online privacy statement.