KPMG International’s groundbreaking Customer Insights program identifies the complex drivers of choice that open and close the customer wallet. It details insights on how the seismic influences of continued technological disruption, erratic socio-political and economic shifts, and enhanced mobility are upending fundamental beliefs around what drives consumer behaviour.
Discover how organisations are rising to meet the challenge of customer demands. Customer centric thinking challenges organisation models, creates fierce competition and is starting to disrupt the business landscape.
CEOs get it. CMOs get it. Even most CFOs get it: customer experience matters to the bottom line and to sustainable growth. But if the C-suite cannot communicate the right messages and behaviours to the rest of the organisation, their good intentions are worth nothing
With the theme of 'Customer First', this KPMG report details the six core capabilities of a customer centric business. We share the insight and practical experience KPMG has gained in helping clients in many sectors and markets around the world to successfully transform to unlock new sources of customer value and compete successfully in the digital age.
Connected devices and smartphone use is growing, presenting clear opportunities for businesses to enhance their customer service. But getting the right mobile strategy requires businesses to take a far-reaching view.
Brand love isn’t just a marketing cliché; it’s key to lasting consumer-brand relationships. At dunnhumby, we pioneered the idea that previous shopping behaviour is predictive of future purchases; or, in other words, what you did directly relates to what you will do.
Forget what you think you know about customer journeys, profit drivers, and client behaviour. Get ready to change your internal processes and capabilities. It’s time to deploy new techniques in co-creation to let your customers design the best version of your business that it can be.
5 minute read
by Martin Herbert
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