Brands are using augmented- and virtual-reality technologies to create memorable experiences for their customers. This offers the chance to reinforce a company's brand message and help it stay relevant in a crowded marketplace.
Digital transformation, mobile and social media have all led to hugely raised expectations for Customer Experience (CX). And if you’re not investing in improving your CX, a new wave of digital disruptors are happy to take your place in the market.
Digital disruption can give agile start-ups the edge against market leaders, whose legacy systems often hold them back. Without a bold response, established players will lose market share.
7 minute read
by Tom Roberts
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