Brands are using augmented- and virtual-reality technologies to create memorable experiences for their customers. This offers the chance to reinforce a company's brand message and help it stay relevant in a crowded marketplace.
Digital transformation, mobile and social media have all led to hugely raised expectations for Customer Experience (CX). And if you’re not investing in improving your CX, a new wave of digital disruptors are happy to take your place in the market.
Get ahead in the era of the customer
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Get ahead in the era of the customer by registering for full access to the KPMG Customer Excellence Centre.