With the theme of 'Customer First', this KPMG report details the six core capabilities of a customer centric business. We share the insight and practical experience KPMG has gained in helping clients in many sectors and markets around the world to successfully transform to unlock new sources of customer value and compete successfully in the digital age.
Transforming around your customers takes commitment and strategic direction from the top. As a first step, leadership can consider the following pillars which put the customer at the heart, rather than focus on company policy or corporate rulebooks.
With the growth of digital technologies, customers have more information, more choices and more power than ever before. Their expectations are rising and CIOs have a key role to play in helping the organisation meet the challenge.
Understanding your brand and knowing your customers are the first steps to creating a profitable customer strategy.
3 minute read
by Julio J. Hernandez
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